Whenever economic development enters a downward phase, there will always be people who mention the “lipstick effect.”

As a non-essential item at a low price, in the extraordinary period when everyone is clutching their wallets and spending money carefully, “lipstick” can not only be affordable by ordinary people, but also satisfy the consumer desires of most women. It can be regarded as an extraordinary period. Effective placebo.

This also means that when the economy is in a recession, people still have luxury consumption demands, but they will prefer categories with relatively low prices.

However, under the dual pressure of the epidemic and the economy this year, the “lipstick effect” suddenly failed. Not only lipsticks, but also the similar beauty industry sales have fallen successively, creating new lows in various industries.

The reason is self-evident. After all, this year is special. The behavior of wearing masks when going out has become the norm in people’s lives. They can’t even see each other’s faces. Lipstick has indeed become a tasteless product.

In fact, not only has the business of lipstick shops in major shopping malls been unattended recently, but the introduction of lipstick numbers and other related content has been greatly reduced.

Although the downturn in the lipstick and beauty industry is an indisputable fact, does this mean that the “lipstick effect” has failed?

Of course this is not the case. In fact, the “lipstick effect” is still effective, it is just a change of form.

In fact, when the use of lipstick has been greatly reduced, colorful nail gel polish art has succeeded in becoming a replacement and has opened up another dimension for women to show their beauty.

This can be seen from the data on the company check: in the second quarter of 2020, the number of newly registered nail companies reached 43,000, an increase of 8.4% year-on-year. And many nail art dealers also said that the number of customers doing nail art has increased significantly recently, making them less manpower available, especially pure color gel polish nail art .

Obviously, most women who love beauty recently have turned their attention to the hands that can be displayed normally, which also explains why the nail gel polish industry is the most prosperous after the epidemic. The gel polish factories in China are kind busy for their increasing orders. New Color Beauty Co, Limited is one of them , their order have increase almost 20% present compare with 2019. Nail gel polish products get a significant breakthroughs.

Natural and Popular Nude & Ture Red Gel Polish Nail art 

This makes the lady who had to wear full face makeup before going out, basically don’t care about the lower half of the face too much, just focus on the upper half of the face and hands, which are mainly eyes. This also means that companies such as nail art and eyelashes have ushered in a new wave of opportunities.

And “how do you sell beauty products in an era when you can’t see your face?” Obviously there are new answers to the question. Since masks cannot be beautiful on your face, let’s change the angle to make your hands beautiful by using New Color Gel Nail Polish !