Analysis of the development status, trends and prospects of the nail gel art industry

A. Development status and trends of the nail gel art industry

With the rapid economic development, nail gel polish art has become a fashion for women to show their personality and show elegance, temperament, health and beauty.  Gel Nail polish art is no longer a fashionable plaything for movie stars and a few people from the wealthy class. The demands of all married women and fashionable girls, and even many boys, have also invested in the fashion industry of nail art. Under the wave of nationwide nail art, the market of the nail industry continues to expand, which can be described as unlimited “money”.
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1. The market is expanding

In 2002, the turnover of the nail industry was only 952 million yuan, and the Gel UV nail polish industry only accounted for 2.8% of the market share of the beauty industry. At present, the annual turnover of the domestic nail industry is estimated to reach 70 billion yuan, accounting for 12% of the beauty industry. The number of employees in the industry is no less than one million. The Pearl River Delta is an industry highland, with an estimated 300,000 employees. With the development of the domestic economy, this data is still growing. This is the overall trend of the nail industry.

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2. Positioning high-end

Ten years ago, the number of nail salons could be described as numerous. Moreover, most of them were small street shops. Although the conditions were simple and sanitary, they couldn’t stop the shopkeepers from making a lot of money. But ten years later, where are these street shops now? This shows that today, if you still want to open a small street shop without paying attention to hygiene or the environment, it will be difficult for your nail shop to achieve greater development. Nail UV polish  art is developing towards high-end, and large-scale, high-end nail shops have become the mainstream.

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3. Diversified functions

As the name suggests, nail salons are used to make nails, such as nail hand and foot care institutions, as well as hand, foot care, hair removal and other diversified items. But is this the end? No, in developed countries, nail salons are not only a place to enjoy manicure, hand and foot care, and do projects, but also a place for cultural exchanges, leisure and entertainment, and business negotiations. This is the case in the United States. In China, this will also be a development trend.

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B. Prospect analysis of Gel UV nail polish industry

Nail art is an industry that will never be eliminated and will never be saturated. With the development of society and people’s continuous recognition and pursuit of beauty, the makeup and nail art industry urgently needs a large number of industry elites to join. According to relevant information, there is no market in the makeup and nail industry. When no professional makeup artist or manicurist can be found, beauty-loving ladies spend at least half of their time in dressing up. To make yourself beautiful and handsome has become an indispensable part of women’s and even men’s lives.

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Nowadays, the number of nail art with UV gel people is still increasing, and there is an unstoppable trend. Chinese nail art is gradually in line with international standards. Nail art, like beauty and hairdressing, will be recognized as an emerging industry by the country and included in the management of the industry. The national nail market is gradually entering the orderly management market, and nail industry associations have been established everywhere to manage the nail market, nail product wholesale, nail training, and manicurist certificate assessment.

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Post time: Dec-10-2021

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