Four dimensions help you analyze how vast the UV gel nail market is

For laymen, nail art is an incomprehensible thing. In many cities, large and small, there are many nail shops in the streets and alleys, and even in some cities, there will be a street full of nail shops. With so many nail shops, isn’t the market saturated yet? With this question in mind, the beauty circle will tell you from four dimensions the breadth of the UV gel nail polish product market.

Market size According to authoritative data such as Xuemei.com’s survey and China Industry Information Network, the overall market of the nail industry reached 120 billion yuan in 2019, with an annual growth rate of 30%. There are more than 300,000 pure nail salons nationwide. There are more than 10 million general stores of nail, eyelash, makeup, skin, etc., and more than 2.6 million people are engaged in nail art. Market penetration More than 60% of women in Europe and the United States are nail users, and less than 20% in China.

There is a huge market space. Among them, 20-30 years old are the main consumers in the nail industry, and people with high academic qualifications account for a large proportion. The 2019 “Alimama-Consumer Electronics Trend Insights and Business Growth” report shows that the millennial generation is gradually becoming the main force of consumers after 00, and the post-90s are more willing to use personalized services such as beauty nails and beauty equipment to enhance beauty.

Expenses, the nail gel industry has a broad market In-store consumption is still the main operating income The domestic nail industry revenue is estimated to increase at an annual growth rate of 20%, and the industry has a huge space. The main product is nail polish. Generally speaking, China’s nail service market is larger than nail products, and nail art consumption is still mainly in stores.

Nail Art Trend More than 90% of women have DIY custom nail art needs, 80% like basic drawings (polka dots, lines, stick figures, etc.). The main consumer is the new generation of 20-30 years old. The acceptance of Chinese style painted nails is low, mainly It is selected by sample users over 35 years old.

From the above data, it can be seen that the domestic uv gel nail industry has a large market space and is developing rapidly. It is an industry that everyone is optimistic about and worth entering and investing in. But in fact, in terms of operation and management, because the gel polish nail industry is essentially a service industry, it is highly dependent on manpower, that is, the craftsmanship of the manicurist, which has become the biggest factor affecting nail art revenue.