A new round of reshuffle in the nail gel polish beauty industry is underway

Unknowingly 2021 has arrived, what is the prospect of the nail gel uv polish beauty industry in the new year? Is the industry going downhill? Is it really like what everyone said is that it has become a sunset industry and nail shops are transforming, or is the nail industry ushering in a wave of new opportunities? Let’s listen to what the experts in this industry are saying.

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A. A new round of reshuffle in the nail gel  industry is underway

1. From the end of the last century to the present, the 20-year history of the nail industry is basically adjusted in units of 5 years. Nail art has passed the bud and development period, and is moving towards a mature period. As for the recession period, it is impossible within 30 to 50 years. The beauty industry will not see a recession period in the short term when the fundamental needs of humans do not change.

2. After this round of reshuffle, it marked a substantial increase in the maturity of the nail industry. Large brands, chain agencies, personalized agencies, door-to-door services and other business formats will coexist. Without distinctive and competitive institutions, survival will be even more difficult. The threshold for employment will be significantly increased.

B. The nail industry is an emerging industry in the service industry

1. Compared with the beauty salon, catering and other industries, the format of manicure, eyelashes, tattoos is still immature and there are more opportunities.

2. As a light beauty industry, manicure and eyelashes have small investment, stable customers, and high demand. Their position and proportion in the beauty industry will continue to increase in the future.

C. Changes in employees

1. Average academic qualifications are improving: With the improvement of the overall status and income of the service industry, college graduates, white-collar workers, and entrepreneurs have begun to take nail art as one of their choices.

2. Increasing age span: from practitioners less than 20 to practitioners 40 and 50 years old, the span is large. Consumers are becoming more tolerant. Being young does not mean that the technology is not good, and being old is not necessarily unfashionable.

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On the whole, in the current era of big data mobile internet, nail beauty salons also need to be intelligent. Make good use of the computer management system to take care of daily store work, quantify data, perform performance analysis on employees, products, stores, etc., and find and deal with potential problems in a timely and efficient manner.


Post time: Jan-06-2021

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